Senior product designer for complex, data-heavy systems — energy, mobility, logistics.
Ten years of enterprise software for Siemens Gamesa, Volkswagen Group, Terabase Energy and a confidential media platform. Ex-investigative journalist: I find the real problem before designing the solution.
I prototype in code now.
The judgment is still the job.
AI changed how fast I get to a working thing, not what makes it good. I use it to leave Figma earlier, hit the edge cases sooner, and spend more of the week on the decisions a model can't make.
Prototype in code, not click-throughs
Flows with real state — loading, failure, empty, override — built as one HTML file with Claude, in hours. Stakeholders test behaviour, not pictures.
Research synthesis, faster
Interview notes, support tickets and heuristic audits clustered into themes as a first pass, then checked by hand. The model proposes; I decide what's real.
Designing for AI features
Confidence as an action, not a number. Deterministic rules where policy matters. A fallback that's a first-class path, an override cheaper than a correction. No tool does that part for you.
10 years.
Complexity
into clarity.
I started in journalism. Asked questions for a living, then wrote about what I found. Moved into copywriting — same instinct, different medium. Then I got curious about the products I was writing for and started learning to design them. That was ten years ago. Never looked back, occasionally look sideways.
Most of those ten years have been spent embedded in product teams through Serbia's top software consultancies — Feature Works, P3 Group, HTEC Group — doing senior IC and design lead work for enterprise clients including Siemens Gamesa, Volkswagen Group and a major media platform. Complex, long-running engagements. Systems with real stakes.
The journalism career is mostly useful now for knowing which questions to ask before touching Figma. Also still makes music — guitar and voice, Father John Misty and Nick Cave territory. Same principle applies: cut everything that doesn't need to be there.
All work shown was completed as a contractor and delivered through and in collaboration with partner companies. I was embedded in larger product teams as design lead or senior designer, not working independently.
If you need further context for a specific engagement, I'm happy to discuss in a private conversation.
Available for
new engagements.
Senior IC or design lead. Complex products, long timelines, real shipping dates. Based in Serbia — working globally.
Available now
References from recent engagements available on request. Full-resolution work samples under NDA.